These boots miss nothing. But how do you show that in print?
In video and print, Bellingham, Russo, Jesus and Renard show off their incredible abilities to miss nothing. Without resorting to cliches, conveying "accuracy" in a still key visual is a tricky one. Inspired by 'Top Bins', where hitting the top right corner of the goal is the ultimate expression of accuracy, the solve here was found within the new Predator logo.
Pulled from the logo, an arrow, always pointing to the top right corner is our symbol of accuracy. In every visual, the players mid-strike, take aim. And for key visual and product shot backgrounds, what better image than the back of the net? From this print first approach, the Predator Accuracy Arrow drives the narrative across all campaign touchpoints.
