Women's World Cup

adidas · TBWA \ NEBOKO · 2023

adidas’ biggest Women’s World Cup campaign to date featuring the world’s greatest players on football’s greatest stage. Alongside Russo, Fowler and Oberdorf; Messi, Ian Wright, Jenna Ortega and David Beckham drive further global attention to the game.

Role: Designer

Creative Director: Thomas Jullien
Creative Director: Rachel Yulo
Creative Director: Lauren Coates
Art Director: Harriet Russell-Vick
Producer: Sylvia Van Elmpt
Brand Director: Codruta Arbore
Brand Manager: Louis Cexus

Large horizontal billboard from the adidas Women's football World Cup advertising campaign featuring Alessia Russo, Maria Fowler and Lena Oberdorf

4x5 layout from the adidas Women's football World Cup advertising campaign featuring Alessia Russo, Maria Fowler and Lena Oberdorf

Square layout from the adidas Women's football World Cup advertising campaign featuring Alessia Russo, Maria Fowler and Lena Oberdorf

4x5 layout from the adidas Women's football World Cup advertising campaign featuring Alessia Russo, Maria Fowler and Lena Oberdorf

Square layout from the adidas Women's football World Cup advertising campaign featuring Alessia Russo, Maria Fowler and Lena Oberdorf

Large horizontal billboard from the adidas Women's football World Cup advertising campaign featuring Alessia Russo

Large horizontal billboard from the adidas Women's football World Cup advertising campaign featuring Maria Fowler

Photograph from the adidas Women's football World Cup advertising campaign featuring Lena Oberdorf

Photograph from the adidas Women's football World Cup advertising campaign featuring Maria Fowler

Photograph from the adidas Women's football World Cup advertising campaign featuring Alessia Russo

Map of Australia and New Zealand highlightiing the host stadiums for the 2023 Womens Football World Cup. It was used in the adidas advertisement to raise awareness of this competition

Vector illustration of Perth Stadium

Vector illustration of Melbourne Stadium

Vector illustration of Brisbane Stadium

Vector illustration of Adelaide Stadium

Vector illustration of Sydney Stadium

Vector illustration of Auckland Stadium

Vector illustration of Wellington Stadium

Vector illustration of Hamilton Stadium

Vector illustration of Dunedin Stadium

Behind the scenes photograph from the adidas Women's football World Cup advertising campaign featuring David Beckham

Storyboarding

Initial concept illustrations for the key visuals approach which would have had each player in a heightened realism scenario, celebrating their unique skills and playing style. By sketching out the concepts I was able to visualise the creative ideas, in a way that image references couldn't quite nail.

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboarding

Initial concept illustrations for the key visuals approach which would have had each player in a heightened realism scenario, celebrating their unique skills and playing style. By sketching out the concepts I was able to visualise the creative ideas, in a way that image references couldn't quite nail.

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

Storyboard sketch for an advetising concept idea for the adidas

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