X Speedportal is faster in all dimensions.
Our collaboration with Rick and Morty was the platform from which we could visualise multi-dimensional speed. Out of the animated world of Rick and Morty, the X Speedportals are transported to our own dimension: on the feet of Messi, Salah, Miedema and Benzema.
The portals tie together the whole campaign, from hero video, to key visuals down to social and activations. This multi-dimensional approach targeted Gen Z across a universe of touchpoints and won plenty of acclaim in the process.
